The perils of not thinking through the #YourMum hashtag
Earlier today Penguin books decided to offer some helpful book-buying advice for Mother’s Day, unfortunately they used the hashtag #YourMum
Guess what? It didn’t go at all to plan. We didn’t help.
Your mum’ s vibrator batteries have arrived #yourmum pic.twitter.com/HllKVrF4Dt
— The Poke (@ThePoke) March 9, 2015
But people still offered helpful suggestions.
#YourMum is so fat her blood type is gravy.
— Titus Welliver’s Irish Accent🧴 (@owenteahan82) March 9, 2015
After the success of the #YourMum hashtag for Mothering Sunday, Penguin Books announces #2Girls1Cup for the Wimbledon Ladies' final.
— Pundamentalism (@Pundamentalism) March 9, 2015
I’m sure #YourMum would like this. @PenguinUKBooks pic.twitter.com/yne1eHkSJh
— Brandy Snap (@Brandy_Snap) March 9, 2015
Well, as helpful as anyone on the internet ever is.
Just chopped a pepper in half and it looked like your mum’s undercarriage. #YourMum pic.twitter.com/Ge3kXbB0qq
— Bacardi Oakheart (@Midgetgems26) March 9, 2015
Hey @PenguinUKBooks, #YourMum asked me to empty her dishwasher… pic.twitter.com/S6VpSukn7F
— Michael. (@_mtah_) March 9, 2015
#YourMum is like a Penguin Book. Common, cheap & available at railway stations
— Bernie Bantspants (@bernieforkin) March 9, 2015
@flashboy @elenacresci @PenguinUKBooks I love the smell of old books. Nothing better to put my face in #YourMum
— Ryan Broderick (@broderick) March 9, 2015
Like Penguin didn't know #YourMum pic.twitter.com/yNRDAsscQF
— Felicity Morse (@FelicityMorse) March 9, 2015
Of course some cynics suggested that it wasn’t a mistake, simply an attempt by Penguin to get the topic (and themselves) trending.
Somewhere a social media marketing guru is already writing a thinkpiece on how #YourMum turned out to be the campaign of the year
— Martin Belam (@MartinBelam) March 9, 2015
Thanks for pointing our #YourMum has an alternative meaning you guys! Now back to the books…
— Penguin Books UK (@PenguinUKBooks) March 9, 2015