Ronseal to drop ‘Does Exactly What it Says on the Tin’ strapline

Poke Staff. Updated April 19th, 2015

SPONSORED POST

DIY giant Ronseal has dropped its iconic 21-year-old ‘Does Exactly What it Says on the Tin’ strapline after a barrage of comments from eagle-eyed tweeters pointing out that the award-winning ranges now come in buckets, tubs, pots and tubes rather than just metal tins.

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As they make clear, the development of more modern packaging means the strapline isn’t as accurate as it could be. To put things right, and preserve the brand’s reputation for honesty and straight-talking, Ronseal have devised a series of new slogans that better reflect the kind of containers their products are supplied in.

The brand’s Marketing and Distribution teams have worked round-the-clock to make it happen and you can see exactly what they’ve come up with in this exclusive 60 second preview.

Speaking about the changes, a spokesman for Ronseal said: “The new strapline might not be as memorable as the old one but it is certainly more honest. We hope now the general public will continue to admire our approach – and trust our marketing as much as our products”.

What do you think of Ronseal’s strap line change?

You can see the campaign and connect with us on social using:
Hashtag: #RonsealApology
Twitter: https://twitter.com/Ronseal
Facebook: https://www.facebook.com/Ronseal.UK.Ireland
Website: http://www.ronseal.co.uk/