18 graphic designers from around the world were asked to make this guy more attractive

In order to better understand body image issues around the world, Superdrug asked graphic designers – 11 women and eight men – in 19 different countries to Photoshop this guy (a New York photographer who courageously provided his self-portrait) to produce their own version of an attractive man for their country.

Here he is..

And here’s what the designer’s across the globe did with him…

Superdrug said;

“Our own research found that 40% of men in the UK felt pressure from television and magazines to have a ‘perfect’ body and this has negative effects on how they view themselves and others. We hope this report helps to empower men to place their physical and mental health above appearance to ensure we become a nation where body confidence is, in fact, the cultural norm.”