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This Australian tourism campaign must be the most inappropriate ever

tourism

A group calling itself NT Official has launched a campaign to promote Australia’s Northern Territories and it’s definitely NSFW.

tourism

As you can see, the slogan ‘CU in the NT’ has been designed to emphasize the CU and NT parts, which some people might find offensive but many are hailing as a work of genius. NT Official’s website has a range of merchandise including T-shirts and stickers, all bearing the contentious legend and the words ‘The top end. Different from the bottom end.’

tourism

As it says on the website “Show your love for the top end!”

Erm …
HT: metro.co.uk