5 cringeworthy examples of why brands shouldn’t try to sound ‘youth’
Then we have Sainsbury’s suggesting their customers twerk. “Stop gyrating near the Taste the Difference Madagascan Vanilla yogurt, Suzanne!”
And who could forget Mashtags from Birds Eye? Thankfully it seems supermarkets have.
Pampers nappies give your children ‘swag’ – though to be fair the old-fashioned definition of swag in the Cambridge dictionary is “possessions wrapped in a cloth and carried by a person who does not have a home or a job” which is accurate for a baby with a nappy full of shit.
British Red Cross went one step further, with “swagger” for a first aid app. For kids. At least they’re #rappedup.
You’re probably expecting that Steve Buscemi “fellow kids” gif right about now, but that’s over 5 years old and we really need to move on as a species, fam.