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Nintendo make new game cartridges taste awful to stop people eating them. Guess what everyone’s doing?

In a public spirited, safety first kinda way, Nintendo went the extra mile to make sure kids don’t do anything silly with the little cartridges for the new Nintendo Switch console.

They said:

To avoid the possibility of accidental ingestion, keep the game card away from young children. A bittering agent (Denatonium Benzoate) has also been applied to the game card. This bittering agent is non-toxic.

But what do you think of when someone tells you not to think of an elephant? Exactly.

Wise words here.