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It’s not just the critics who hate the Emoji Movie

Unsurprisingly the critical reception for the Emoji Movie has been terrible (it has a whopping 8% on Rotten Tomatoes) – but even cinemas seem to hate it.

Fair play, saying the words “please can you play the Emoji Movie” must have been hard. It’s a real shame, because the marketing campaign for it has been so great – like this tweet from Friday.