Ski resort who got a 1 star review because the “mountain was too difficult” turns it into an ad
A ski resort in Utah got a one-star review from someone complaining that the mountain was too tough, so they turned into a double page magazine advert.
It reads:
★☆☆☆☆
“I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride in that? Not fun!” – Greg, Los Angeles
It’s a very clever idea, appealing to skiers who are looking for a challenge. The resort’s Director of Marketing was on hand to explain things.
“We get people telling us that they hate our toilet paper. There’s literally a complaint for everything. Snowbird is a challenging mountain, but that’s what makes it so special.”
They’re not the first to turn a negative review into an ad – some cafe owners have been doing it with Yelp reviewers for years…
