Well done to Burger King for using Stephen King’s IT movie to throw shade at McDonalds

The recent movie adaptation of Stephen King’s IT has given Burger King an opportunity to diss McDonalds:

Burger King used “It” to throw major shade at McDonalds.
byu/cynical_sonofabitch infunny

The trick was to show this two second spot directly after the trailer for the movie, thereby making the entire trailer into an advert for Burger King at the price of a couple of seconds.

Clever stuff.

Watch how this plays out in cinemas here

https://www.youtube.com/watch?v=xx_kf-mCKYo

Source: Reddit