Whoever did this in Waitrose forgot to read to the end before hitting cut and paste

John Plunkett. Updated July 14th, 2019

See if you can spot what’s wrong with the Waitrose supermarket sign extolling the virtues of their Vegan fish fingers.

It was spotted by Bryan Roberts on Twitter and it’s our new favourite thing.

‘Wonderful stuff from the Waitrose [point of sale] team,’ says Bryan.

Nope, not too long at all. In fact, might just be a bit on the short side.

Editing MATTERS, people. There should have been a comma in that final sentence! https://t.co/IpLyOEz8pc

— Kate Atherley. (@kateatherley) July 5, 2019

This might actually be marketing genius. Because I would never have seen this if it hadnt gone viral, ans now I REALLY want to try them. https://t.co/SVxj0TwcX6

— Dr Suzi Gage (@soozaphone) July 6, 2019

Lots of thoughts about this – the brilliantly humanising effect of a mistake, the humdrum day-to-day relationship of writing and design – but the main thing is I’m surprised the copy started out even longer https://t.co/9lcqSuwbiS

— Nick Asbury (@asburyandasbury) July 5, 2019

Sorry about this Bryan. Our proof reading obviously didn’t match up to the quality of our fishless fingers
Can you let me know which branch this was? We’ll make sure it’s changed. -Matt

— Waitrose & Partners (@waitrose) July 5, 2019

(And just in case you’re interested …)

😀 King’s Cross Granary Square.

— Bryan Roberts (@BryanRoberts72) July 5, 2019

And it reminded someone of this classic Welsh foul-up.

The Welsh says: “I am not in the office at the moment. Send any work to be translated”. pic.twitter.com/c6qUJGwsD2

— Harold Thimbleby (@haroldthimbleby) July 5, 2019

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