George Eustice’s cost-of-living advice wasn’t the slam dunk he thought – 15 favourite reactions
George Eustice is the Secretary of State for Environment, Food and Rural Affairs. It bears repeating – he’s the Secretary of State for Environment, Food and Rural Affairs.
It’s important to remember that when you hear his comment to Kay Burley about how people can cope with the rising cost of living.
Struggling with the weekly shop?
Buy supermarket branded products says George Eustice#KayBurley wx pic.twitter.com/rLFXFVSCSI
— Kay Burley (@KayBurley) May 4, 2022
‘Generally speaking, what people find is by going for some of the value brands rather than own-branded products – they can actually contain and manage their household budget.’
Firstly, that’s what struggling shoppers already do.
Secondly, own-branded products are value brands.
He’s clearly in competition with Nadine Dorries for the Minister Who Knows Least About Their Own Portfolio award, and it could be a photo finish.
Having rocked up to the studio to take the heat off the PM for boasting about providing 77-year-old Elsie with the bus pass that allows her to stay warm through the day, it was only vaguely ‘mission accomplished’, but ‘Other Tories are clueless as well.’ might not be the triumph he thinks.
1.
Just buy supermarket branded products, says the actual Secretary of State for "Food"!
The Tory #CostOfLivingCrisis is hitting households up and down the country, but they don't 'get it', they don't have a plan and it looks like, frankly, they just don't care. https://t.co/cjLmjjbrUz
— Jim McMahon MP (@JimfromOldham) May 4, 2022
2.
No spoilers for George, please. He’s catching up with the past decade-and-a-half on tape delay, and has only got up to 2010. https://t.co/0Aexc1KWMi
— Marina Hyde (@MarinaHyde) May 4, 2022
3.
Who better to give advice on how to save money when you can’t afford to eat than George Eustice, who claimed nearly £195k in expenses last year.
— Parody Boris (@Parody_PM) May 4, 2022
4.
BREAKING: Britons should "buy value brands to cope with cost of living crisis" says govt minister to people who are buying store brand, two for ones & every item from the clearance shelf they can afford & are still hungry. Wtf do these idiots think people are currently doing? x
— Laura Kuenssberg Translator (@BBCLauraKT) May 4, 2022
5.
How they live How they want
you to live pic.twitter.com/ltNTI4nTSM— Слава Україні! 🇺🇦 (@Michael_Dunn4) May 4, 2022
6.
The Environment Secretary George Eustice says people struggling to pay for their own food should "contain and manage their budgets" by buying supermarket value brands.
Perhaps he should pass on the advice to the Prime Minister. pic.twitter.com/kg6W37O9gQ
— Adam Bienkov (@AdamBienkov) May 4, 2022
7.
WHO DO YOU THINK HAS BEEN BUYING VALUE PRODUCTS UNTIL NOW, GEORGE pic.twitter.com/9oF6H5V5B2
— James Felton (@JimMFelton) May 4, 2022
8.
Love the idea that people on low incomes are strutting out of the supermarket with arms full of Lenor, Andrex and Anchor Spreadable, completely oblivious to the existence of the Tesco Value range.
Meanwhile, Tories, with their £82k pa + expenses are handing out budgeting tips.
— Fancy Brenda 🏳️🌈🏳️⚧️ (they/them) (@SpillerOfTea) May 4, 2022