Celebrity

The marketing for Lewis Capaldi’s new documentary used a celebrity ‘lookalike’ to hilarious effect

Oonagh Keating. Updated March 31st, 2023

If Lewis Capaldi ever gets bored of the music industry, there’s probably a career in comedy waiting right there for him. Part of what makes him so funny is his willingness to laugh at himself.

In a perfect marketing move, the advertising campaign for the new Netflix documentary about the award-winning Scottish singer played into his sense of humour.

We’re not sure what Liz Truss thinks of her youthful image being used to advertise Lewis Capaldi, but it’s the closest she’s come to making British people happy in a while, so we reckon it’s a win for her.

The two brands involved responded to Lewis.

Tweeters loved it.

https://twitter.com/connell_richie/status/1640807834664452097?t=w0iRdWS7fGfOcyBtyyUeyQ&s=19

One person suspected it might not have been a mistake, and got a response from the man himself.

Someone else pointed out that it could have been worse.

Too far! But Netflix could have varied their billboards a little.

@lewiscapaldi Common madeye W #harrypotter ♬ original sound – Lewis Capaldi

It’s a pity they couldn’t have mixed up Lewis Capaldi and Liz Truss when she moved into Downing Street. He’d have made a better job of the budget.

Netflix’s ‘Lewis Capaldi: How I’m Feeling Now’ will be available to watch on the streaming platform from 5th April.

BONUS

Lewis Capaldi’s hilariously unexpected text exchange with his mum is a NSFW treat

Source Lewis Capaldi Image Lewis Capaldi