Entertainment

Someone’s made an AI-generated pizza advert that might just put you off your stuffed crust

Oonagh Keating. Updated January 25th, 2024

From the Reddit forum that brought us Pope Francis in a puffer jacket – r/Midjourney – comes a pizza advert created by A.I., with prompts from the aptly named u/PizzaLater, who said –

“Definitely wasted 3 hours of my life making this today… Everything is AI from the VO to the video and images. Assembled in After Effects.”

This is how the ad turned out.

Definitely wasted 3 hours of my life making this today… Everything is AI from the VO to the video and images. Assembled in After Effects.
by u/PizzaLater in midjourney

Just when everybody else started obsessed with Wes Anderson, u/PizzaLater created an homage to David Lynch.

They explained how the voiceover was created.

“I think they have a few basic voices but you can create your own by uploading 1 min of clear audio of someone speaking. Then it’ll output audio files of anything you’d like! I found a guy that often does movie trailers and uploaded a clip of his voice.”

Reddit users responded.

1.

Like family but with more cheese is actually kinda good.
akovsky87

2.

Dude this is so cursed I can’t handle it.
69glorywhole69

3.

OP discovered new depths in the uncanny valley
lowtack

4.

If I saw this on TV, I would call and order a pizza immediately.
root88

5.

Half pepperoni, half exorcist please.
sockpuppets

6.

They should make movies like this where on the surface everything looks normal but when you pay attention it isn’t.
BranchPredictor

7.

Delivery in 30 minutes and soul stolen in seven dayyssss
internationalred07

8.

Has science gone too far?
mkmichael001

9.

You wasted NOTHING brother, the fact you even put the time in is awesome. Favorite part was how the lady was eating the pizza 🤣
callsignguy

10.

At least there’s a place to grab a slice while having my anxiety induced nightmares.
inspectcloser

11.

When the shrooms finally hit…
Southcape

It may not be there yet, but A.I. could make a lot of people redundant.

I bet one day most commercials will be generated this way. It’s definitely going to be cheaper than a production crew if the quality is there.
vengefu1_tuna

As these things tend to do, the ad found its way to Twitter.

We’re choosing to believe that was sarcasm. These responses were more straightforward.

Finally, this prediction had the ring of truth.

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Source r/Midjourney Image Screengrab