Social Media

Elon Musk is rebranding Twitter as X – 31 favourite tweets (or whatever they’re called now)

Oonagh Keating. Updated July 24th, 2023

Elon Musk must have been bored at the weekend, because he stirred up the social media site that cost him $44 billion – and has rapidly depreciated – by announcing a rebrand.

Musk’s company X Corp owns Twitter – the web address x.com now redirects to the site, so it would seem that he’s serious about binning one of the world’s most recognisable brands in favour of a name that’s shared by at least one radio station, a golf clothing company and a Google-founded research and development facility in California.

He’s keen for the change to happen quickly.

It’s a name already associated with Musk, being part of his space travel company, SpaceX, a Tesla model, and his son with Grimes, X Æ A-12.

The CEO of X Corp, Linda Yaccarino, says that X will be run by AI, which is presumably what has been doing the thinking for Musk – who seems to have embraced the A, but falls short on the I.

At the time of writing, the bird logo remains and sharing is still called retweeting – so this, for now, is what tweeters thought of it.

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