This outrageously unexpected twist in this intro from the Economist puts it straight into the hall of fame
Latest in a (very) occasional series, intro of the week is surely this, from the Economist and shared on Twitter by
If you think you know where it’s going, you don’t, you really don’t.
This is a fantastic lede pic.twitter.com/7GZjMxiQU2
— Alex Selby-Boothroyd (@AlexSelbyB) March 25, 2024
And here it is in full, just in case that’s tricky to read …
… and click here to read the Economist tale in full!
And just a few of the things people said about it.
Bet their comms team are *LOVING* that use of their strapline!
— Claire Wotherspoon (@wthrspn) March 25, 2024
Law & Order: M&S Corpse Unit https://t.co/RcDdWMJjqu
— Tareque Laskar (@tarequelaskar) March 25, 2024
This reminds me of a one-liner my mother recites: "But Mother Superior, I know it was St Michael, it said so on his underwear!"
— Beardy Dom (@redbeardydom) March 25, 2024
laughed out loud https://t.co/giDPB2SJ2G
— xhorsechestnutx (@xhorsechestnutx) March 25, 2024
Perfect
— Signe Johansen (@SigneSJohansen) March 25, 2024
READ MORE
Source Economist @AlexSelbyB