William Shatner well and truly ditched the Canadian politeness for this NSFW anti farmed salmon ad
We had no idea that acting legend William Shatner was an environmentalist, but he certainly made a strong case against open-net salmon farming, considered by many experts to increase the risk of disease and parasitic infection in wild salmon, as well as radically altering the chemical balance in the locality.
It’s very much NSFW on account of all the Canadians swearing their normally poilte little heads off.
You know, we Canadians are the nicest, politest people on Earth…
…things change. however when you threaten our f***ing wild salmon!!!
You get THIS! .
Don't be a be an and say #FckOffFishFarms #FOFF!
Much Love, Bill the proud Canadian ❤️ pic.twitter.com/jhUcG3CM7a— William Shatner (@WilliamShatner) June 20, 2024
Oh, Canada. Well played.
The advert was created by Maximum Effort, the production company founded by his fellow Canadian superstar, Ryan Reynolds.
Latest work from Maximum Effort ⬇️⬇️ and thanks to the legendary @WilliamShatner https://t.co/fXs5pciX09
— Ryan Reynolds (@VancityReynolds) June 21, 2024
It seems the unleashing of a little Canadian profanity – or, in some cases, a lot – has gone down very well online.
1.
How I love this… and how I feel about so many things so many times. Bravo @WilliamShatner https://t.co/f2k1QO25Si
— Deborah Meaden (@DeborahMeaden) June 23, 2024
2.
Great to see the legend who is @WilliamShatner going more boldly than most on the ecological , environmental , economic and animal welfare warp factor ten catastrophe that is farmed salmon . . . https://t.co/DYS0PSBabF
— Chris Packham (@ChrisGPackham) June 20, 2024
3.
I’m about to leave Canada. I can now name the 5 types of salmon and discuss their lifecycle. The Alaskans support spawning but are wild about wild salmon and will never surrender to farms. They have built their industry back up to sustainable https://t.co/bIWdQXTW77
— Sarah Macdonald (@sarahvmac) June 24, 2024
4.
This is f***ing A, eh https://t.co/LuTBLfVQsZ
— Brittlestar (@brittlestar) June 20, 2024
5.
I bloody LOVE Bill Shatner! https://t.co/4v2vmRLxQh
— Janice Forsyth (@JaniceForsyth) June 21, 2024
6.
Best thing I’ve seen in ages. Environmentalist meekly thanking politicians for meaningless words about possibly making commitments to thinking about sustainability and environmental protection eventually at some point in the future, take f***ing note. Plus fish farms…Yuk! https://t.co/EfqLZuKLCh
— Ecoreflections (@ecoreflections) June 21, 2024
7.
Brilliant
Love the bit with the bear, though it did sound more like a lion
— Farrukh (@implausibleblog) June 23, 2024
8.
William Shatner and wild salmon must be protected at all costs ❤️ https://t.co/yn1K64XeVU
— Portia Fendeman (@PortiaFendeman) June 22, 2024
9.
Yes and yes https://t.co/gaZvDuKr2m
— Jann “stop live horse export” Arden (@jannarden) June 22, 2024
10.
This ain’t your parents Captain Kirk.
But it’s still surprisingly Kirk-y#cdnpoli https://t.co/YkjPQ53WJb
— The Breakdown (@TheBreakdownAB) June 21, 2024
11.
.@WilliamShatner wins the fucking internet today https://t.co/vrwlTsTHJ1
— John Anzalone (@JohnAnzo) June 21, 2024
12.
This is the greatest thing I’ve ever seen.
— Craig Boldman (@cboldman) June 21, 2024
There are already many strong links between Canada and Scotland, and it looks like they’ve found another.
F**k off salmon farms! https://t.co/u4c88VqNMW
— Rewild Scotland (@RewildScotland) June 22, 2024
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William Shatner reviewing impressions of himself … is … peak … Shatner
Source William Shatner Image Screengrab