This food influencer has gone viral again for her dead-on self-parody – but not everyone is impressed

Whether it’s because of her outlandish fashion, her unconventional children’s names or, in this case, her very literal commitment to homemade cooking you may just have heard of influencer Nara Smith.

Here’s a typical example of her very… involved cooking videos:

@naraazizasmith who doesn’t love bubble gum! #easyrecipes #homecooking #candy #bubblegum #fypツ ♬ O mio babbino caro (Gianni Schicchi:Puccini:Adami) – AllMusicGallery

The new Nigella Lawson. Well, we admire her commitment, but viewers have noticed that it takes rather a while for Nara to make treats for her family, prompting a slew of pitch-perfect parodies.

1.

@hannasaurrr Nothing beats fresh gum from scratch #gum #homemade #easyrecipe #vanilla #dessert #homecooking #moms #family #relatable #simplerecipe #narasmith #parody ♬ original sound – Hannasaur

2.

@michaelpavano (PARODY) POV Nara Smith makes you homemade cough drops. Who cares if there’s a 24-hour CVS across the street?? #nara #narasmith #parody #comedy #simplerecipe #cooking #fypツ ♬ Just Give Me One More Day – Alej

3.

@osfink When your coca cola is made from scratch #narasmith #madefromscratch #fy #fypppppppppppppp ♬ original sound – OSFINK

4.

@nicholas_flannery #NaraSmith ♬ original sound – Nicholas Flannery

5.

@makem3virai her health is probably better than all of ours#fyp #narasmith #viral #funny ♬ original sound – spam(from the vault)

6.

@jessicaryanhoward #foryou #narasmith #funny #slippers ♬ sabrina please please please – iman .ᐟ⋆.✶

7.

@billthedentist Legit study at the end #narasmith #adelaide #dentist #billthedentist #parody Brickworks Dental in Adelaide. @Nara Smith ♬ Nice and Easy – Louis Adrien

8.

@sabriena_abrre Cooking outside > cooking inside️ @Nara Smith is the best of the best #narasmith #campingmeals #camping #parody ♬ Mozart Minuet with violin(815356) – 松本一策

You get the picture. Anyway, this time Nara Smith has shot back with a brilliantly self-aware bit of product placement, which cashes in on her often ridiculed home-grown image.

@marcjacobs The Tote Bag, made from scratch by @Nara Smith ♬ original sound – marcjacobs

Fans and critics alike had to admit – it’s a good one.

“why did this make me finally understand her”
sherlockstoned

“The social media + PR team over at Marc Jacobs needs to come to the front! This is perfection ”
najmadabdi

“The small to large?! Iconic ”
flavourlesselfbar

“not a Nara smith fan but also not the demographic for this purchase but y’all ATE with this partnership. well done”
Actually Ev ✌️

“I genuinely think she’s a very smart woman.. get your money girl! ”
Inyembakamwi

“I was waiting for her to make a purse from scratch”
Roylene

Although some have been pointing out the strong resemblance between her advert and that of fellow TikTok user marykorlindowns, who advertised the same Marc Jacobs product in her own post last year:

@marykorlindowns Baked and glazed in #creativedirecting #marcjacobs #marcjacobstote #thetotebag #popofred♥️ #popofredoutfits #marcjacobsbag #creativedirector #creativedirecting #fashiontiktok #fashionhacks #fashioninspo #fashionbag #designerbags #designerfashion #fashionconcepts #creativeconceptfilms #creativephotography #creativeshots #creativeideas #creativeshots #cherryred ♬ Cherry – Lana Del Rey

Oof, uncanny. We’ll have to leave it to the fans to battle it out.