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Kamala IS brat? The best responses to the bizarre viral campaign

Poppy Dykes. Updated July 30th, 2024

You may have noticed that, for the past week, US politics have taken on a distinctly lime green tint after Democrat Kamala Harris incorporated Charli XCX’s “brat summer” trend into her presidential campaign.

What?

Yeah, it’s complicated. All you need to know is that Harris has gone viral, and Gen Z (for the most part) are loving it.

It all started with a tweet from the British popstar:

Which inspired this head-spinning social media rebrand:

Which in turn won these comments of support from people who saw straight through the strategy and ate it all up anyway:

she’s gonna meme her way to the oval office and im here for it
timosh_spam

oh she’s catering to our generation and i LOVE it.
heartbrokenqueer

The cultural significance of summer 2024 CANNOT be overstated
itshenrinothenry36

Got all that? Good. Because what you’re really going to want to see are these mind-boggling fan creations over on TikTok:

@schfrsgf Not even american and I want her as my president send help I love her // ib: @megnfx and @Joseph // toma tag @vio || #kamalaharris #kamalaharrisedit #brat #kamalaharris2024 #360 #president ♬ son original – judiz ⍟ ᱬ

@kamalanomenonn i’m your favorite reference baby #brat #bratsummer #coconuttree #coconut #kamala #kamalaharris #kaamalaharris2024 #democrat #dnc #kamalanomenon @Charli XCX ♬ original sound – Kamalanomenonnn

@grassrootsdemhq Volunteer with us today! #brat #harris2024 #GoBlue #GrassrootsDemsHQ @kamalahq @Charli XCX ♬ som original – underworld

@pizzp4ntz WE ARE NOT GOING BACK!!!!!! #kamalahq #kamalaharris #brat #bratsummer ♬ original sound – ꩜

@msnbc Gov. Tim Waltz says people are "fired up again" for Kamala Harris. The Minnesota governor shared that his 23-year-old daughter said "It's 'brat summer.' We're back" regarding Harris' presidential campaign. #MSNBC #brat #bratsummer #Harris #campaign #2024 #fyp ♬ original sound – MSNBC

Surreal. For those of you still confused, just try to enjoy the lovely colours and sounds – or ask a teenager. They probably get it.

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Donald Trump said Kamala Harris shouldn’t be allowed to run for the presidency because she’s ‘committing crimes’, and our irony meter has melted

Source Charli Image Screengrab