Weird World

Unfortunate Stags feature in viral marketing campaign

James. Updated April 26th, 2016

  • London top location for both stag and hen weekends in the UK, while Amsterdam is favoured foreign destination for stags, and hens are more likely to choose Dublin
  • Over two in five stags (44%) secretly dread the weekend away, while 38% would happily swap adrenaline filled activities for indulgent relaxation such as a nice meal or a spa

The cost of a typical Hen or Stag weekend has ballooned to more than £300 as Brits find increasingly elaborate ways to celebrate their last days of freedom before tying the knot.

The research, which was released today by LateRooms.com, reveals just how far brides, grooms, their best men and maids of honour will go to mark the end of single life.

It comes as commuters got an eyeful this morning as a number of ‘Stags’ were spotted chained to lamp posts, taped to benches and handcuffed to bus stops across the capital.

DonÕt Tell The Bride!Ê London city workers got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed dressed in a wedding dress and tethered to a bench in the heart of The City. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

These scenes of stag party aftermath were staged by the online room booker to celebrate the start of peak wedding season.

The research reveals a clear gender divide with people attending Stag dos spending £346.19 on average, compared with those attending Hen dos, who will spend £286.96. 

Just hanging around!Ê London commuters got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed hanging above the canal near Victoria Park in East London. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

Stags were also more likely to splash out, with a smaller percentage (6%) admitting to spending over £1,000 on their mate’s final blowout.

 

Foreign trips with adrenaline-filled adventure elements – such as quad biking or paintballing – are top of the stag party agenda (56%), while for Hens indulgent relaxation activities – such as a spa break or cocktail making classes – were more likely  (73%).   But half (50%) of those attending Stag or Hen dos admitted that they dread the event, with their top fears including; overspending at the event (38%), drinking games (33%) and being humiliated (32%).

Over a third of men revealed that they would happily swap typical stag activities such as zorbing or go-karting for a relaxed meal or even a spa break (38%), while a far greater number of women responded that they would much rather be doing something more adventurous on a Hen weekend (60%).