This “Argos catalogue” World Book Day costume was even more elaborate than we thought

John Plunkett. Updated March 3rd, 2017

This lad’s mum really went to town for World Book Day.

He looks delighted.

There’s more.

It’s either the best, or the worst, World Book Day costume ever. There can be no middle ground.

CLICK HERE for our top 10 prize-winning World Book Day costumes.