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Fake News Special! April Fool’s Day 2017 Round Up

James. Updated April 1st, 2017

Our annual roundup of all the UK April Fools’ Day pranks attempted by brands, newspapers and punters.

We’ve rounded up some of our favourites below – let us know if we’ve missed any as we’ll be doing a continuous round-up.

Paddy Power

The bookmaker is sponsoring the new equine-aquatic sport of Seahorse Racing – taking sports betting and entertainment to new depths ‘with all the excitement of horse racing – but underwater’.

Durex

Durex have announced the addition of three exciting new flavours to their condom range – chicken tikka masala, Sunday roast and fish & chips flavours.

The Guardian

George Osborne has reignited the row over his multiple business commitments after it emerged the former chancellor is planning to launch his own clothing line – according to The Guardian.

In a letter to the House of Commons authorities, seen by the Guardian, Osborne told the advisory committee on business appointments that his new fashion firm would design “high-quality, hi-visibility industrial garments aimed at the multitasking CEO”.

Snickers

From the company that really knows nuts. Check out the fresh new underwear range from Snickers®. It’s the nuts. Directed by Rankin.

Guinness


Burger King

Whopper toothpaste – the first toothpaste that keeps your mouth burger fresh.

Lucid Mattress

Check out the bed of your memes – the Harambed, to honor Harambe’s legacy.

Royal Caribbean International

has announced plans to launch the world’s first ski resort at sea. The ship, set to launch in 2021, will offer a truly unique way for holidaymakers to hit the slopes and is ideal for anyone torn between a ski or cruise break.

Lexus

The car brand has pioneered technology which forces slow-moving cars, hogging the fast lane to move over.

Krispy Kreme

The donut brand is changing its name..

Lovehoney

Frisky couples can now get sex toys delivered by super speedy ‘Moan Drones’ which fly direct to their bedrooms.

Honda

Introducing Horn Emojis, a range of horn sounds corresponding to various emoji faces.

Marmite

Today, Marmite has announced that it will be making a new, blander version of the famous yeasty spread aptly named ‘Meh-Mite’.

Tired of dividing opinion, the toast topper plans to unite the nation by offering a spread that is 100% ordinary, and impossible to love OR hate.

Sodastream

Paris Hilton has invented nano water

Tennent’s

“Tennent’s are pleased to announce our brand new Flight Size 100ml Tennent’s cans are now available at all good Scottish airports. Ideally shaped and sized for your hand luggage. Quantity must fit inside one of those wee transparent bags, mind… Thank us later.”

Amazon

With “Petlexa,” Alexa can now understand your pets, giving them “the freedom to place orders from Amazon and to activate smart home enabled toys.”

B&Q

Bird bathrooms

Google

Dominos

Sun

IT’S THE end of an era as Poundland bosses have confirmed the budget store is raising its prices to £1.19 – says The Sun.

“In news which will shock faithful customers, the comapny explain they have had no choice but to change strategy due to pressures from the economy.”

Jacamo

New England kit “guaranteed to bring success”