The New Zealand Police should probably give internet memes a miss
Social media – some police forces are good at it – The New Zealand Police using a gif from The Office to talk about road deaths… not so much.
The NZ police were accused of insensitivity and “making light” of tragedy, and the tweet was swiftly deleted – they also issued an apology.
We apologise for the recent road safety tweet. We quickly realised it was wrong & insensitive & it was immediately deleted. Thx for feedback
— New Zealand Police (@nzpolice) October 9, 2017
Hi, we're sorry this was not meant to cause offence. Telling someone their family member has died is literally the worst part of the job.
— New Zealand Police (@nzpolice) October 9, 2017
Unsurprisingly some of the replies used… that gif from The Office.
— Bob (@BobMorrisJr) October 9, 2017