Turns out Sudocrem has to respond to every mention on Twitter and it got very funny, very quickly
Any parent (and indeed, lots of non-parents) will be familar with Sudocrem, the over the counter cream which is used to treat nappy rash, among other things.
We mention it after @AngelaHaggerty referenced it in a joke on Twitter …
… and this happened.
Not only did Angela’s exchange go viral, it prompted lots of other people to do something similar – and Sudocreme responded every single time.
Here’s just a flavour of the chaos that broke loose …
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Hey @sudocrem what ratio of sudo to crem should I use to help the festering wound of bigotry that is the UK media and political landscape heal up nicely? https://t.co/u9qZf9sHd1
— the greatest assault on women in JKR's lifetime (@notCursedE) June 23, 2022
Hi there, thank you for getting in touch. It looks like you have referenced a use of Sudocrem Antiseptic Healing Cream which it is not intended for according to its label, so please read the label carefully when you use Sudocrem Antiseptic Healing Cream and follow the…
— Sudocrem (@sudocrem) June 23, 2022
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Opinion was divided over whether it was a Twitter bot doing the replies on behalf of @sudocrem or a most put upon social media person. Either way, it made for a very funny read.
I'll put a wee bit sudocrem on that tweet, sort it right out. pic.twitter.com/J1fhmKYaqq
— Captain Haggerty (@AngelaHaggerty) June 22, 2022
And here are just a few of the other things people were saying about it.
Laughed out loud because in this house Sudocrem fixes EVERYTHING. I don't even look at what the kids are complaining about, I just throw an always-within-easy-reach tub at them 🤣 https://t.co/KEzQbrph6a
— Natali Simmonds (@NJSimmondsbooks) June 23, 2022
I like to think @sudocrem’s social team is LOVING this today. pic.twitter.com/BrDaosnC61
— Rich Leigh (@RichLeighPR) June 23, 2022
Pizza also won’t help sadly.
Not legally obliged to tell you. Admin just wanted to join the Sudocrem party.
— Domino’s Pizza UK (@Dominos_UK) June 23, 2022
Imagine running a twitter account that’s “obliged” to do anything at all about what happens here. You’d go mad in a week.
— Pete Alex Harris 🦡🚢 🚀👻 (@ScavengerEthic) June 23, 2022
"'Tis nothing a bit of Sudocrem won't fix" pic.twitter.com/UQBKdx44Rk
— Pete Hepple (@petehepple) June 23, 2022
Quick heads up that @sudocrem is not an acceptable substitute if you've run out of milk.
On the plus side, our tea's rash has cleared right up.
— Yorkshire Tea (@YorkshireTea) June 23, 2022
I don't use Sudocrem.
I prefer Aldi's own brand: Pseudocrem.
— Hugh Osborne (@Available4Panto) June 23, 2022
LATEST: Bank of England applies Sudocrem to British economy. Pound rallies. https://t.co/nt7HHbjE6i
— Stephen McGann (@StephenMcGann) June 23, 2022
https://twitter.com/Lottie_Lamour/status/1539922476397957120?s=20&t=3OZr-Wiya7ihg1lAU7GiAA
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Source Twitter @AngelaHaggerty